CONTENT MARKETING: How To Increase your Audience

You are creating content such as blog articles but you don't have enough people reading your great content?

Here is how to increase your audience and give your content marketing the visibility it needs...and improve your sales.

This technique is explained by Heidi Cohen:

Is your content marketing getting the visibility it needs to reach the maximum audience it deserves?

Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog?

Don’t worry if you answered “No” to either of these questions because you’re not alone. Like many marketers, you probably have a content marketing distribution checklist focused on owned and social media platforms.

Think about it for a moment.

What you’re doing isn’t significantly different from old-fashioned push marketing.

You’re lovingly sending your original content on its way and praying for results. Don’t get me wrong, this is an important first step but it’s insufficient to yield maximum results, especially after all the work it took to create your content.

The big difference: You’ve substituted content marketing for promotion.

Content distribution is 1 of the 5 keys elements of the content marketing cycle for a reason. Without distribution, your content marketing can’t achieve its objectives.